How Ad Rank Works
Google considers the bid, auction-time ad quality, Ad Rank thresholds, the competitiveness and context of the search, and the expected impact of assets and formats.
A Simple Example
Two advertisers can enter the same search with different bids. The advertiser with the lower bid may still appear above the other if its ad is more useful in that auction.
Why Ad Rank Matters
Ad Rank explains why raising bids is only one way to improve visibility. Relevance, landing pages and useful assets can also matter.
Common Misreading
Ad Rank is not the same thing as Quality Score. Quality Score is a reported diagnostic; Ad Rank is calculated for each auction.
Continue with the practical guide
The glossary gives you the definition. The guide covers the decisions and implementation in more depth.
See how Ad Rank works →