The Darlington Paid Media Blog

Paid media management for the new advertising era.

Practical Google, Meta, ChatGPT, and CTV advertising guides from the Darlington team. Built for operators who care about revenue, not vanity metrics.

Elite strategy from a team managing $50M+ in annual ad spend.

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Deep guides for every major paid channel.

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The essential reads.

Start with these if you're new to advertising or want to stress-test what you already know.

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ChatGPT
Ads.
ChatGPT Ads
The Complete ChatGPT Ads Guide for 2026: Structure, Bidding & Conversion
OpenAI's ad platform is here. Here's how to set up campaigns, choose targeting signals, and track revenue — not just clicks.
Darlington 12 min read
Perf
Max.
Google Ads
Performance Max in 2026: What's Working, What's Not, and How to Control It
PMax gives Google the wheel. Here's how senior operators are taking back control of asset groups, signals, and exclusions.
Darlington 9 min read
Meta
2026.
Meta Ads
Why Broad Targeting Wins on Meta (And How to Structure It Right)
Audience fragmentation is over. Meta's AI picks winners now — your job is to feed it better creative and trust the signal.
Darlington 7 min read
CTV
ROI.
Vibe CTV
How to Run Performance CTV Campaigns That Actually Attribute Revenue
CTV isn't just a brand channel anymore. Here's the Darlington playbook for direct-response connected TV at scale.
Darlington 8 min read
Data
Truth.
Attribution
Revenue-First Attribution: Stop Optimising Toward Vanity, Start Chasing Real ROAS
Every platform claims credit. None of them are fully right. Here's how to build an attribution stack you can actually trust.
Darlington 11 min read
Cross
Platform.
Strategy
Cross-Platform Intelligence: How to Run Google, Meta, ChatGPT & CTV as One System
The biggest gains aren't inside any single platform. They're in how signals from one inform the next. Here's the framework.
Darlington 10 min read
Find exactly what you need.
01
ChatGPT Ads
12 guides
02
Google Ads
28 guides
03
Meta Ads
21 guides
04
Vibe CTV
9 guides
05
Attribution & Tracking
14 guides

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