How Ad Strength Works
Google evaluates whether an advertiser has provided enough distinct, relevant headlines, descriptions, images or other assets and returns a rating with recommendations.
A Simple Example
A responsive search ad may receive a stronger rating after adding distinct service benefits instead of several headlines that repeat the same phrase.
Why Ad Strength Matters
The diagnostic can identify thin or repetitive asset sets and encourage broader message coverage.
Common Misreading
Ad Strength is not a performance metric. Raising the score with generic copy can make the ad less persuasive even if the interface rating improves.