How Auction Insights Works
Depending on campaign type, it can report impression share, overlap rate, outranking share, position-above rate and top-of-page metrics.
A Simple Example
If a competitor's overlap rate rises while your impression share falls, the report shows a changing auction pattern—but not the competitor's bids, budget or profitability.
Why Auction Insights Matters
It helps identify competitive movement and distinguish market changes from account-only changes.
Common Misreading
Auction Insights does not reveal total market share or competitor economics. It covers only auctions in which your account was eligible.
Continue with the practical guide
The glossary gives you the definition. The guide covers the decisions and implementation in more depth.
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