How Negative Keywords Works
They can be added at campaign, ad-group or shared-list level and use negative broad, phrase or exact matching rules.
A Simple Example
A company that installs new windows might exclude searches containing “jobs,” “free” or “DIY” when those searches consistently fail to produce customers.
Why Negative Keywords Matters
Negatives protect budget from clearly irrelevant demand and help keep traffic aligned with what the business sells.
Common Misreading
Overly broad negatives can block valuable searches. Check the exact language and scope before applying a large shared list.
Continue with the practical guide
The glossary gives you the definition. The guide covers the decisions and implementation in more depth.
Build a safer negative-keyword process →