How Blended ROAS Works
Unlike platform ROAS, it uses an aggregate revenue figure and combined ad spend rather than summing channel-attributed claims.
A Simple Example
If a business generates $1 million in revenue while spending $200,000 across paid media, blended ROAS is 5.0×.
Why Blended ROAS Matters
It provides a company-level efficiency view that avoids double-counting revenue claimed by multiple ad platforms.
Common Misreading
Blended ROAS includes revenue influenced by brand strength, organic traffic, email and repeat customers. A change does not isolate the causal performance of paid media.