How Event Match Quality Works
The diagnostic considers the customer-information parameters provided with browser and server events, such as hashed email, phone, external ID and browser identifiers.
A Simple Example
A Purchase event that includes correctly formatted, consented email and phone data may receive a stronger diagnostic than an event with only limited browser information.
Why Event Match Quality Matters
Better matching can improve measurement, attribution and optimization signal coverage.
Common Misreading
A high score does not prove the event itself is accurate or incremental. It can still contain the wrong value, fire twice or represent an unqualified outcome.