SEO & AEO glossary

What Is Schema Markup?

Definition

Schema markup is structured data added to a page to describe its entities and content in a machine-readable vocabulary.

How Schema Markup Works

Most sites use JSON-LD based on Schema.org types and properties. Search engines decide which markup they support for search features.

A Simple Example

A glossary can describe its index as a DefinedTermSet and each entry as a DefinedTerm even when that markup does not create a special Google rich result.

Why Schema Markup Matters

Valid markup can clarify page meaning and enable supported search features.

Common Misreading

Schema is not a ranking shortcut. Markup must match visible content, and using a Schema.org type does not guarantee a rich result.