How Audience Signal Works
Signals can include customer lists, website visitors, custom segments, interests and demographics. In automated campaigns, Google can expand beyond the submitted signal when it predicts other users may convert.
A Simple Example
A high-value customer list can give a new Performance Max campaign an initial pattern to learn from without limiting delivery only to those customers.
Why Audience Signal Matters
Strong audience signals can help automation begin with more useful context, especially when a campaign has limited history.
Common Misreading
A signal is usually not a hard targeting boundary. Assuming only the submitted audience can see the ads leads to incorrect measurement and expectations.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Review Performance Max audience inputs →