How Marketing Efficiency Ratio (MER) Works
If a business generates $500,000 in revenue on $100,000 in marketing spend, MER is 5.0.
A Simple Example
MER provides a blended view when customers touch several channels and platform attribution overlaps.
Why Marketing Efficiency Ratio (MER) Matters
It anchors channel reports to company-level sales and spend.
Common Misreading
MER can improve because of seasonality, pricing, repeat customers or organic demand—not only because marketing became more effective.