How Broad Targeting Works
Advertisers typically set only necessary controls such as geography, age or language while Meta uses conversion data, creative response and auction signals to determine delivery.
A Simple Example
A local service advertiser may target its service area broadly instead of layering many interests that reduce the available audience.
Why Broad Targeting Matters
Broad targeting gives Meta more room to learn and can reduce fragmentation when conversion signals and creative are strong.
Common Misreading
Broad does not mean unmeasured. It requires reliable conversion quality, geographic controls and creative that clearly qualifies the right buyer.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Understand when broad targeting works →