How Search Intent Works
Common intent patterns include learning, comparing options, finding a specific site or taking a commercial action, but many queries contain more than one need.
A Simple Example
“What is Target ROAS” signals a definition need, while “Google Ads agency near me” signals a stronger service-selection intent.
Why Search Intent Matters
Matching content format and depth to the user's task makes a page more useful and reduces overlap between glossary, guide and commercial pages.
Common Misreading
Do not infer intent from one keyword in isolation. Review the full query, current results and the next action the searcher is likely trying to take.