How Asset Group Works
An asset group can contain headlines, descriptions, images, logos, videos and, when applicable, a selected group of products from a Merchant Center feed.
A Simple Example
A blinds retailer might create separate asset groups for cellular shades and wood blinds so each product set has more relevant creative and landing pages.
Why Asset Group Matters
Asset groups organize the inputs Google uses to assemble ads across inventory and can improve message-to-product alignment.
Common Misreading
Asset groups are not equivalent to tightly controlled Search ad groups. Google can combine and distribute assets across channels with less placement-level control.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Audit Performance Max inputs and structure →