How Attribution Window Works
Platforms may use separate click-through and view-through windows. A sale outside the configured window will not be attributed to that interaction.
A Simple Example
With a seven-day click window, a purchase six days after a click can qualify for credit; a purchase eight days later generally cannot.
Why Attribution Window Matters
The window materially changes reported conversions, especially for products with long consideration periods.
Common Misreading
A longer window does not create more incremental sales; it gives the system more opportunities to claim observed sales.