How Conversion Tracking Works
Tracking can record calls, forms, purchases, appointments or imported offline sales using tags, analytics tools, platform APIs and CRM data.
A Simple Example
A local service campaign should distinguish a qualified phone call from a short or unanswered call instead of counting both as equal leads.
Why Conversion Tracking Matters
Ad systems optimize toward what is measured. Accurate tracking is therefore both a reporting requirement and an input to campaign performance.
Common Misreading
Counting an event does not make it valuable. Bad definitions, duplicates and missing revenue can cause platforms to optimize toward the wrong outcome.
Continue with the practical guide
The glossary gives you the definition. The guide covers the decisions and implementation in more depth.
Build reliable conversion tracking →