How Advantage+ Placements Works
Meta allocates delivery across feeds, Stories, Reels and other eligible placements based on predicted opportunities to achieve the campaign objective.
A Simple Example
A vertical video may serve in Reels and Stories while a square asset serves in feeds, with Meta shifting spend toward the placements it predicts will perform.
Why Advantage+ Placements Matters
Automated placement can increase available inventory and let the system pursue lower-cost results across surfaces.
Common Misreading
Automation does not make every creative suitable for every placement. Supply correct aspect ratios and review placement-level results and brand presentation.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Compare Advantage+ and manual placements →