How Lookalike Audience Works
Meta models common patterns in a source such as customers, qualified leads or high-value purchasers and finds other people in the selected location who resemble that pattern.
A Simple Example
A retailer can create a lookalike from its highest-value customers rather than from every website visitor, giving the model a stronger seed.
Why Lookalike Audience Matters
Lookalikes can extend first-party audience signals to reach new potential customers.
Common Misreading
The output is only as useful as the source. A large but low-quality seed can teach the system the wrong customer pattern.
Continue with the practical guide
The glossary gives you the definition. The guide covers implementation and decision-making in more depth.
Choose a stronger Lookalike source →