How Learning Phase Works
The system tests delivery patterns and gathers optimization events. Significant edits can restart or disrupt learning.
A Simple Example
Frequent budget, audience and creative changes can prevent the system from developing a stable delivery pattern.
Why Learning Phase Matters
Understanding learning helps teams avoid reacting to every short-term fluctuation.
Common Misreading
Leaving learning is not the campaign's real objective. A campaign can perform well while learning or perform poorly after it becomes active.
Continue with the practical guide
The glossary gives you the definition. The guide covers the decisions and implementation in more depth.
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