How Call Tracking Works
Dynamic number insertion can display different tracking numbers based on the visitor's source while forwarding calls to the business's normal line.
A Simple Example
A Google Ads visitor sees one tracking number and an organic visitor sees another, allowing the business to compare call volume and quality by source.
Why Call Tracking Matters
For local services, calls are often the main conversion and must be measured beyond simple click-to-call button taps.
Common Misreading
Number swapping must preserve site usability and local business consistency. Counting every call without duration or qualification can overstate lead volume.