How View-Through Conversion Works
The ad platform matches an impression to a later conversion under its identity and attribution rules.
A Simple Example
A shopper sees a video ad on Monday, visits the site directly on Thursday and purchases. The platform may report a view-through conversion.
Why View-Through Conversion Matters
The metric can capture influence that click-only reporting misses, especially for visual and upper-funnel advertising.
Common Misreading
Exposure and later conversion do not prove causation. View-through results should be evaluated with deduplication, incrementality tests and sensible windows.